“ZORA!® Festival 2021 provides an excellent opportunity for your corporation or organization to share your brand with hundreds of thousands of potential customers from all over the world. In addition, your sponsorship will drive traffic to your website and increase engagement and conversions. Whether your objective is to increase sales or leads; or to build relationships, ZORA!® Festival 2021 is a great investment. The sponsorship opportunities outlined below serve as a guide. Please note that there is flexibility and room for negotiation within each level.
Marketing Results across Multiple Platforms
2020 Results (12/2019 – 1/2020) and 2021 Minimum Projected Results (7 months)
Source: ZORA!® Festival 2020 Digital Marketing Report by digigor ZORA!® Festival 2020 Social Media Marketing Report by Bara Concepts LL
Sponsorship Opportunities Table
Click on your preferred Sponsorship to learn more.
Title
$100,000
Exclusive to Only One Sponsor
- Virtual Gift Bag (Sponsor) Prominent placement of logo
- First Page Virtual Gift Bag *
- Website Banner Ads (Home page)
- 30 sec. Ad Spot
- Logo on Sponsorship Landing page
- Instagram Live Interviews… sponsored by… intro and closing
- Webinar (Live)…sponsored by… intro and closing
- Podcast (Archives)… sponsored by… Branding page
- Social Media Posts on multiple platforms
- Email (Include logo on Welcome email and E-Newsletter)
- Marketing presence across all media platforms (PR)
- Logo on virtual backdrops
- Official Guide to Birthday Celebration
i. Front cover and Back Cover (Ad) - Branding on back of Ticket/ or front of badge
- Logo on Entrance to all events
- Logo on Official Step and repeat
- Event Mention
- VIP Tickets for all Events
GENERAL ASSETS
- Title Festival Recognition (Branding exclusivity that spans wide-reaching exposure with global visibility)
- Every mention of ZORA!® Festival 2021 will include exposure for Title Sponsorship’s brand
- Right of First Refusal (ROFR) for 33rd Annual ZORA!® Festival – Theme: Film
- Title Sponsor designation across all platforms – controlled by the Association to Preserve the Eatonville Community, Inc. (P.E.C.), Organizer of ZORA!® Festival 2021, including www.preserveeatonville.org
- Press release announcing the exclusive relationship [within 24-hours of conclusion of documentation]
- Marketing presence across all media platforms (PR)
BROADCAST ASSETS
- Acknowledgement as Title Sponsor in broadcast advertising, specifically WMFE, 90.7, Central Florida NPR affiliate
DIGITAL ASSETS
- Banner ad on ZORA!® Festival Website Home page with Link(s) from www.zorafestival.org to Title Sponsor’s designated locations
- Exclusive Sponsorship Landing page with Sponsor’s logo & 30-second, Sponsor-produced video message
- Title Sponsor Logo prominently placed and incorporated in design elements on all pages related to Virtual Gift Bag Webpages
- Virtual Gift Bag (Primary page)-Logo and promotion linked to company webpage
- Prominently recognized on Sponsorship Landing Page
- Logo on virtual backdrops
- Social media posts on multiple platforms
- Logo, with wording recognition, in The Hurston Herald monthly newsletter [October 2020 – September 2021]
- Recognition as Title Sponsor:
– On social media posts
– At the introduction and closing of Instagram Live Interviews
– At the introduction and closing of live webinars
– On branding page for podcasts [Archives]
PRINT ASSETS
- 2021 Official Guide – Logo + word recognition as Festival Title Sponsor front cover (creative by Title Sponsor) (5 ½ x 8 ½, 48-page, 4-color), 25,000 printed (Exclusive to Title Sponsor)
- 2021 Official Guide –Outside back cover reserved for Title Sponsor ad (creative by Title Sponsor) (5 ½ x 8 ½, 48-page, 4-color), 25,000 printed (Exclusive to Title Sponsor)
- Exhibition catalog for the Zora Neale Hurston National Museum of Fine Arts (The Hurston) – Logo + word recognition [24-pages, 5 ½ x 8 ½ 4- color],1000 printed
- Logo + word recognition as Festival Title Sponsor on all individual printed materials [e.g., individual programs, flyers, specialty items such as badges]
- Festival Title Sponsor recognition on Step and Repeat
- Logo on entrance signage to all in-person events
Event Specific
$86,000
Customized Offer to include naming rights for the following events/activities
- An Afrofuturism Experience: Your Personal Touch (Bronze
Kingdom Art Gallery* - Sankofa! Cooking Class by Chef Jen
- Book Club “Gathering and Gabbing” (Virtual and Live)
- Women’s Economic Forum and Trade Expo
- Yards and Gardens Tour
- ZORA! STEM Conference (virtual and Live?)
- ZORA! Boutique
- Drive-in Entertainment
Community Partner
$50,000
- First Page Virtual Gift Bag *
- Logo on Sponsorship Landing page
- Social Media Posts on multiple platforms
- Email (Include logo on Welcome email and E-Newsletter)
- Logo on virtual backdrops
- Official Guide to Birthday Celebration
i. inside Front Cover…Community Partner (OCG)
ii. Inside Back Cover…Community Partner (UCF) - Year-round plaque recognition
- Logo on Official Step and repeat
- Event Mention
- VIP Tickets for all Events
Gold
$35,000
- First Page Virtual Gift Bag *
- Logo on Sponsorship Landing page
- Social Media Posts on multiple platforms
- Email (Include logo on Welcome email and E-Newsletter)
- Official Guide to Birthday Celebration
i. inside Front Cover…Community Partner (OCG) - Logo on Official Step and repeat
- Event Mention
- 20 General Admission Tickets
Silver
$25,000
- First Page Virtual Gift Bag *
- Logo on Sponsorship Landing page
- Social Media Posts on multiple platforms
- Email (Include logo on Welcome email and E-Newsletter)
- Official Guide to Birthday Celebration
i. inside Ads (Half page) - Logo on Official Step and repeat
- 10 General Admission Tickets
Bronze
$10,000
- First Page Virtual Gift Bag *
- Logo on Sponsorship Landing page
- Logo on Official Step and repeat
- 5 General Admission Tickets
Patron
$5,000
First Page Virtual Gift Bag *
Associate
$2,500
Second Page Virtual Gift Bag *
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